How to Get the Most Out of Press Releases
People get so caught up in the news release when the truth is that most are poorly written, are filled with so much self puffery and very little news, and/or sent to the wrong people who can’t do...
View ArticleWhat’s in a PR Plan? 5 Key Elements of a Comprehensive PR Strategy
PR is usually seen as a sling shot approach to generating more awareness and ultimately more sales (or customers)…and the measurement tool used is usually based on how many media hits or feature story...
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